市级媒体融合，别怕“成长中的烦恼”
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: center; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;"><img class="rich_pages wxw-img succeed-img" width="100%" src="https://storagep9110.sctvcloud.com/sobey/share/240625/11381113/667a18a0046e1b1076d7adb714d7e8c2daf38cbadef07.jpg" alt="图片" style="margin: 0px; padding: 0px; outline: 0px; vertical-align: bottom; height: auto !important; visibility: visible !important; width: 661px !important;" contentid="545015faf5c8312be8ec20743b547399"></span></p><p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><br></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;">没有人通知，互联网已悄然进入“下半场”。</span></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;"><br></span></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;">新闻舆论的主战场、主渠道，发生了巨大的变化。顺应趋势，2014年，媒体融合上升为国家战略；2020年，《关于加快推进媒体深度融合发展的意见》提出要完善中央媒体、省级媒体、市级媒体和县级融媒体中心四级融合发展布局。随后，全国融媒体规划“一盘棋”分步实施，省级和县级融媒体率先落实，成效显著。</span></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><br></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><strong style="margin: 0px; padding: 0px; outline: 0px;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;">市级融媒体处于四级融媒体架构的“腰部”，承上启下、不可或缺。</span></strong><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;">但面对全媒体架构“头部”和“尾部”改革的成绩，市级媒体生存状态却进一步被挤压。2023年4月，四川召开全省市级媒体深度融合现场会，市级融媒体中心建设提上日程。如今，四川市级媒体深度融合改革已进入冲刺阶段。</span></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;"><br></span></p>
<section style="margin: 0px 8px; padding: 0px; outline: 0px; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;">决胜冲刺，找准靶向很重要。市级媒体融合，到底还有多少“成长中的烦恼”需要扫除？</span></section>
<section style="margin: 0px 8px; padding: 0px; outline: 0px; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;"><br></span></section>
<section style="margin: 0px; padding: 0px; outline: 0px; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); text-align: center;"><img class="rich_pages wxw-img succeed-img" width="100%" src="https://storagep9110.sctvcloud.com/sobey/share/240625/11381138/667a18a0276ad1a99c6b49fad1ffd482957dd8e44577a.jpg" alt="图片" style="margin: 0px; padding: 0px; outline: 0px; vertical-align: bottom; height: auto !important; visibility: visible !important; width: 677px !important;" contentid="72b15088fe9607a08f0db5430be441be"></section>
<section style="margin: 0px 8px; padding: 0px; outline: 0px; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;"><br></span></section>
<section style="margin: 0px 8px; padding: 0px; outline: 0px; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;">媒体融合是一场不容回避的自我革命。</span><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;">过去很长一段时间，报社+广电，是一个市（州）稳定而核心的新闻宣传阵容。</span><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;">为何好好的日子不过，非要“革了自己的命”？</span></section>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;"><br></span></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;">因为形势逼人、责任逼人。</span></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;"><br></span></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><strong style="margin: 0px; padding: 0px; outline: 0px;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;">市级融媒体改革，难就难在它需要“两篇文章”“两场改革”同时进行。</span></strong></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><strong style="margin: 0px; padding: 0px; outline: 0px;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;"><br></span></strong></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><strong style="margin: 0px; padding: 0px; outline: 0px;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;">第一篇文章：做好广电和报纸的融合。</span></strong><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;">一方面，近些年，随着移动互联网的飞速发展，人们获取信息的方式早已不再是一个电台、一张报纸，这导致市级传统媒体影响力式微，经营收入和人才都面临威胁。在互联网“强者愈强”的马太效应下，普通市级融媒体，更应该整合报社和电台电视台资源，集中精力做精品。另一方面，互联网的“全媒体传播”方式，也早已把过去电视和报纸擅长的楚河汉界“融合”。加快市级融媒体中心建设，成为绝大多数市级媒体深度融合的不二选择。</span></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;"><br></span></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><strong style="margin: 0px; padding: 0px; outline: 0px;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;">第二篇文章：做好传统媒体与新媒体的融合。</span></strong><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;">互联网的传播逻辑，对传统媒体的经验是颠覆式的。传统媒体单向的“你说我听”，很难再有受众；新媒体需要“即时发稿”、海量发稿，同时又要求更加精准、频出精品。更何况，随着人工智能技术的突破，不仅受众接受了各种“花式传播”，普通的新闻生产也有了被人工智能技术取代的危机。媒体融合的主要任务早已从“推动传统媒体和新兴媒体融合发展”升级为“加快推进媒体深度融合发展”，媒体转型不是传统媒体+新媒体，而是转换思维、转换赛道，更新的不仅是新闻舆论业务能力，更要更新运维能力、技术能力。 </span></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;"><br></span></p>
<section style="margin: 0px 8px; padding: 0px; outline: 0px; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;">这“两篇文章”，都是鲜有先例可遵循的，且少了任何一篇都是不行的。<strong style="margin: 0px; padding: 0px; outline: 0px;">市级融媒体改革，“两篇文章”一起做，既是生死之战，也是发展之机。以最坚决的态度、最果敢的行动冲刺争先，市级媒体无路可退。</strong></span></section>
<section style="margin: 0px 8px; padding: 0px; outline: 0px; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;"><br></span></section>
<section style="margin: 0px 8px; padding: 0px; outline: 0px; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: center; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;"><img class="rich_pages wxw-img succeed-img" width="100%" src="https://storagep9110.sctvcloud.com/sobey/share/240625/11381154/667a18a03d11ea4fa411d5abd1db1df31cc0cb584dd2f.jpg" alt="图片" style="margin: 0px; padding: 0px; outline: 0px; vertical-align: bottom; height: auto !important; visibility: visible !important; width: 661px !important;" contentid="9134acc51a48345e97c472b4d2b2505c"></span></section>
<section style="margin: 0px 8px; padding: 0px; outline: 0px; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em; text-align: center;"><span style="margin: 0px; padding: 0px; outline: 0px; letter-spacing: 0.5px; font-size: 14px; color: rgb(136, 136, 136);">资阳融媒体中心新闻演播室 图据资阳融媒体中心</span></section>
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<section style="margin: 0px; padding: 0px; outline: 0px; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); text-align: center;"><img class="rich_pages wxw-img succeed-img" width="100%" src="https://storagep9110.sctvcloud.com/sobey/share/240625/11381170/667a195b54b9c39e4aa6d486cc7b60d2dce9a56cd5e67.jpg" alt="图片" style="margin: 0px; padding: 0px; outline: 0px; vertical-align: bottom; height: auto !important; visibility: visible !important; width: 677px !important;" contentid="1e4a73de3fcf1970dc5fd2b9ff38b595"></section>
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<section style="margin: 0px 8px; padding: 0px; outline: 0px; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;"><br></span></section>
<section style="margin: 0px 8px; padding: 0px; outline: 0px; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;">市级媒体深度融合，很难。但有些先行者，已经率先探索出一些经验。</span></section>
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<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;"><br></span></p>
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<section style="margin: 0px 8px; padding: 0px; outline: 0px; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><strong style="margin: 0px; padding: 0px; outline: 0px;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;">最明显的成效是传播力影响力提升了。</span></strong><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;">现代管理学中有个著名的波士顿矩阵，甩掉市场成长率、市场份额相对低的“瘦狗业务”，集中力量做“明星业务”，是市场竞争重要方法。不少市级融媒体中心，正在“关停并转”低效报纸、频道、频率和新媒体账号，集中力量做好高品质、有特色的自有平台，实现了影响力的增强。截至目前，四川</span><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;">12个市（州）的23个客户端下载量超过百万，16个客户端覆盖市域常住人口50%，12 个客户端日活率超过5%。优质内容也随之增多，例如，改革后的攀枝花市级媒体，短视频生产能力从改革前的每月90余条上升至300余条，传播力影响力明显增强；雅安市融媒体中心创新探路国际传播，整合形成雅安市海外社交媒体矩阵，有效助力雅安对外形象提升。</span></section>
<section style="margin: 0px 8px; padding: 0px; outline: 0px; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;"><br></span></section>
<section style="margin: 0px 8px; padding: 0px; outline: 0px; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;"></span></section>
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<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><strong style="margin: 0px; padding: 0px; outline: 0px;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;">最实在的成效是运营方式变宽了。</span></strong><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;">经营逻辑变了，传统广告收入已经很难养活市级媒体。一些市级媒体积极探索推进“新闻+政务”“新闻+服务”“新闻+商务”，深度融入和服务地方经济社会发展，也为自己可持续发展开拓了新路子。如，泸州市级媒体上线“酒城e通”，整合全市各级机构资源上架应用服务，从“运营媒体”向“运营城市”进阶。“泸州发布”被中央网信办评选为“走好网上群众路线全国百个成绩突出账号”；资阳市融媒体中心与省级媒体、国有平台公司共同打造数字经济及电商直播基地；绵阳市打造MCN公司；广安春天艺术剧院挂牌成立并实现实体化运行……不少市级媒体已经在存量上想办法，在增量上下功夫，延伸产业链条，拓展盈利方式。数据也显示，四川已改革的融媒体中心盈利能力强于未改革的党报和广播电视台，也印证了市级媒体融合改革的必要性和紧迫性。</span></p>
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<section style="margin: 0px 8px; padding: 0px; outline: 0px; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-wrap: wrap; background-color: rgb(255, 255, 255); letter-spacing: 0.578px; line-height: 1.75em; text-align: center;"><br></section>
<section style="margin: 0px 8px; padding: 0px; outline: 0px; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><strong style="margin: 0px; padding: 0px; outline: 0px;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;">最喜人的成效是人才创造力被激活了。</span></strong><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;">合并只是手段，改革才是关键。之所以市级融媒体中心能够实现从内容到盈利的破局，离不开正向用人导向。遂宁市级媒体改革后，事业人员、企业人员薪酬同标准、晋升无区别，还建立了管理和专业双通道晋升机制；广元市将新媒体专业纳入组织、人社部门高层次人才引进目录，给予人才津贴……这些措施，有利于激发人才活力，为打赢这场自我革命战做好人才保障。</span></section>
<section style="margin: 0px 8px; padding: 0px; outline: 0px; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;"><br></span></section>
<section style="margin: 0px 8px; padding: 0px; outline: 0px; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;">实践证明，改与不改大不相同。<strong style="margin: 0px; padding: 0px; outline: 0px;">谁融得快、改得深，谁就能抢占先机，获得生机。</strong></span></section>
<section style="margin: 0px 8px; padding: 0px; outline: 0px; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;"><br></span></section>
<section style="margin: 0px; padding: 0px; outline: 0px; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); text-align: center;"><img class="rich_pages wxw-img succeed-img" width="100%" src="https://storagep9110.sctvcloud.com/sobey/share/240625/11381185/667a1976bb54c803a2a20c350cd10677eff1fbce28880.jpg" alt="图片" style="margin: 0px; padding: 0px; outline: 0px; vertical-align: bottom; height: auto !important; visibility: visible !important; width: 677px !important;" contentid="eae518f7c78979c426bfabcb74dc502e"></section>
<section style="margin: 0px 8px; padding: 0px; outline: 0px; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;"><br></span></section>
<section style="margin: 0px 8px; padding: 0px; outline: 0px; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;">当然，市级融媒体中心建设，不仅是市级媒体的事情。助力市级媒体深度融合发展，四川已经有了改革助推器——天府融媒联合体。</span></section>
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<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><br></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;">四川全省21个市州经济发展水平相差较大，在媒体深度融合发展的投入上也相差较大，产品生产和传播能力参差不齐。只有“一盘棋”才能提升整体传播效能和舆论引导能力。去年7月，被称为四川全媒体传播“航母”的天府融媒联合体正式启航。</span></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><br></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;">天府融媒联合体是国内率先真正实现三级媒体一体融合的传播“航母”。包括省级4家联合发起单位、21个市州的市级媒体、185家县级融媒体中心，能为全省各级媒体提供平台、技术，共享内容、人才。市级媒体是其中一部分，当然可以用好它。</span></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;"><br></span></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;"></span></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); letter-spacing: 0.578px; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;">不到一年时间，这艘“航母”已被证明具有重大推动力。</span></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); letter-spacing: 0.578px; line-height: 1.75em;"><br></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); letter-spacing: 0.578px; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;">担心优秀稿件平台影响力低？天府融媒联合体能协同采访、集中全部资源立体传播；担心报台融合没有优势特别明显的技术平台？天府融媒联合体为各成员单位提供高水平的技术平台，数据分析、宣传管理、AI应用、平台运营应有尽有，省去市级重新开发统一系统的成本；担心没有符合新媒体传播时代的人才？天府融媒联合体能打造人才实践基地、畅通传播人才交流渠道。</span></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); letter-spacing: 0.578px; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;"><br></span></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); letter-spacing: 0.578px; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;">可以说，这一模式正在为各市级融媒体中心提供良好的后勤保障，帮市级媒体砸开改革枷锁，解除后顾之忧。</span></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); letter-spacing: 0.578px; line-height: 1.75em;"><br></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); letter-spacing: 0.578px; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;">这艘“航母”自成立以来，已助力市县媒体内容传播取得新高，累计推送市县重点稿件 420 篇，累计传播量超15亿，传播量超100万次稿件数量比天府融媒联合体成立前同期增长6倍。 </span></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); letter-spacing: 0.578px; line-height: 1.75em;"><br></p>
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<section style="margin: 0px 8px; padding: 0px; outline: 0px; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); letter-spacing: 0.578px; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;">有天府融媒联合体的赋能，四川三级融媒体形成上下一体、一呼百应、反应迅捷的宣传和舆论联动格局，进一步增强议题设置能力，壮大主流舆论声势。</span></section>
<section style="margin: 0px 8px; padding: 0px; outline: 0px; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); letter-spacing: 0.578px; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;"><br></span></section>
<section style="margin: 0px 8px; padding: 0px; outline: 0px; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); letter-spacing: 0.578px; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;">向深度融合进发，天府融媒联合体还可以再优化、发挥更大作用，发挥好公益平台集约高效优势，以传播赋能、技术赋能、人才赋能为市级媒体深度融合提供强劲动力。</span></section>
<section style="margin: 0px 8px; padding: 0px; outline: 0px; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); letter-spacing: 0.578px; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;"><br></span></section>
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<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: center; background-color: rgb(255, 255, 255); line-height: 1.75em;"><img class="rich_pages wxw-img succeed-img" width="100%" src="https://storagep9110.sctvcloud.com/sobey/share/240625/11381202/667a198e9bbdaf7fe95a475244d7b325925548073c160.jpg" alt="图片" style="margin: 0px; padding: 0px; outline: 0px; vertical-align: bottom; text-align: center; font-size: var(--articleFontsize); letter-spacing: 0.034em; height: auto !important; visibility: visible !important; width: 661px !important;" contentid="ab2dbee0c9d1e07c10e9f981bae3f881"><br></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;"><br></span></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;">互联网形势催人、舆论引领责任催人，市级媒体深度融合，是一场开弓没有回头箭的攻坚战、生死战。</span></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;"><br></span></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;">改革的阵痛是否让你犹豫？“成长的烦恼”是否让你观望？</span></p>
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<section style="margin: 0px 8px; padding: 0px; outline: 0px; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;"><br></span></section>
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<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><strong style="margin: 0px; padding: 0px; outline: 0px;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;">市级媒体深度融合，到底如何既做好“报台融合”，又做好“传统媒体与新媒体融合”？</span></strong></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><strong style="margin: 0px; padding: 0px; outline: 0px;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;"><br></span></strong></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><strong style="margin: 0px; padding: 0px; outline: 0px;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;">坚定不移、果决行动。</span></strong><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;">市级媒体深度融合，已经到了最终决战的时刻。为了抓住生存发展之机，必须把这项工作当做重中之重来抓，树立政治意识，守好市级舆论阵地。</span></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;"><br></span></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><strong style="margin: 0px; padding: 0px; outline: 0px;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;">不畏困难、啃“硬骨头”。</span></strong><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;">对于一些市州而言，改革中一些伸手就能够到的“果子”，已经被摘下了，简单的挂牌、合并，并不能满足深度融合与改革的需求，停留于此，就容易导致改革“两张皮”“中梗阻”。该关停的客户端就关停，该集中发展的就调度人才集中发展，该鼓励的就鼓励，该改革的机制就改革。改革，长痛不如短痛，流程再造并非一日之功，但不积跬步无以至千里。</span></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;"><br></span></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><strong style="margin: 0px; padding: 0px; outline: 0px;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;">服务大局、解放思想。</span></strong><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;">向媒体融合深水区游去，思想保守、格局狭隘，总想着过去的小团体，是行不通的；本领不足、拿来主义，不注重分析本地优势和特色、因地制宜发挥优势，也很容</span><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;">易在改革中走弯路。做强做大，对于市级媒体而言，不可能依靠大而全，只能依靠差异化、特色化竞争。</span></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><br></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;">可以想见的是：市级融媒体平台影响力不断扩大，越来越多主流声音在舆论场回响；人才能力提升，越来越多充满新闻价值的爆款产品出自市级融媒体；体制机制深度改革，越来越多的优秀年轻人毕业愿意留在市级融媒体；盈利方式灵活多元，越来越多有意义的城市活动起于市级融媒体，市级媒体成为一个链接各种资源的文化大平台……我们相信，今日所有的付出，都值得</span><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;">。<strong style="margin: 0px; padding: 0px; outline: 0px;">期待各市州新闻川军，时不我待，勇往直前，啃下改革“硬骨头”，早日赢得发展主动权。</strong></span></p>
<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255);"><br></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-wrap: wrap; letter-spacing: 0.578px; background-color: rgb(255, 255, 255); text-align: center; line-height: 1.75em;"><img class="rich_pages wxw-img succeed-img" width="100%" src="https://storagep9110.sctvcloud.com/sobey/share/240625/11381216/667a198eaa6755aaacd9a3058316b070de283dc6a1641.jpg" alt="图片" style="margin: 0px; padding: 0px; outline: 0px; vertical-align: bottom; letter-spacing: 0.578px; font-size: var(--articleFontsize); height: auto !important; visibility: visible !important; width: 629px !important;" contentid="34ae030dfb83dead36a3256727b77be8"></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px;"><span style="font-size: 17px; letter-spacing: 0.544px;"></span></span></p>
<section style="margin: 0px 16px; padding: 0px; outline: 0px; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); text-align: right; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; color: rgb(136, 136, 136); letter-spacing: 0.5px; font-size: 15px;">撰文/ <span style="margin: 0px; padding: 0px; outline: 0px; letter-spacing: 0.578px;">刘志杰</span></span></section>
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<section style="margin: 0px 16px; padding: 0px; outline: 0px; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); text-align: right; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; color: rgb(136, 136, 136); letter-spacing: 0.5px; font-size: 15px;">编辑/马艳琳 责编/谢梦 审核/姜明</span></section>
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<section style="margin: 0px 8px; padding: 0px; outline: 0px; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;"><br></span><br></section>
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