是否你也有“舆情恐慌”？
<section style="margin: 0px 0px 24px; padding: 0px; outline: 0px; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: center; background-color: rgb(255, 255, 255); visibility: visible;"><section style="margin: 0px; padding: 0px; outline: 0px; display: inline-block; visibility: visible;"><img class="rich_pages wxw-img succeed-img" width="100%" src="https://storagep9110.sctvcloud.com/sobey/share/240529/09551342/6656867403b9065599196dff7f7199deb3c5ddcb2ad20.jpg" alt="图片" style="margin: 0px; padding: 0px; outline: 0px; vertical-align: bottom; height: auto !important; visibility: visible !important; width: 677px !important;" contentid="17041988d6de867adff57047596c2d9a"></section></section><p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;">在移动互联网时代，“流量策略”加速成为显学。“泼天流量”令很多人、很多机构、很多城市心生向往。但流量在创造神话的同时，也引发了越来越多的争议。流量红利与流量反噬的转换，往往也就一念之间。</span></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;"><br></span></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;">如何吃到流量红利，又不被流量所吞噬，这是一个社会性课题。有媒体报道，最近已经出现了第一个对“泼天流量”说不的城市。</span></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;"><br></span></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;"><strong style="margin: 0px; padding: 0px; outline: 0px;">以社会治理的视角审视，流量与舆情，往往深度嵌构。流量越大，舆情风险也就越大。“流量渴望”与“舆情恐慌”，往往是一体两面的</strong>。因此，对舆情的重视，被提升到了前所未有的高度，一条由舆情监控、舆情评估、舆情平息等构成的“舆情处置”全链条，越发成为现代治理体系和治理能力的标配。与此同时，舆情本身的冲击，以及所衍生的“失职风险”“问责压力”等等叠加共振，一同造成了“舆情恐慌”情绪在基层场景内的滋生蔓延。直面关切，真正厘清“舆情恐慌”的前世今生，方有走出“舆情恐慌”的方法路径。</span></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;"><br></span></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); text-align: center; line-height: 1.75em;"><img class="rich_pages wxw-img succeed-img" width="100%" src="https://storagep9110.sctvcloud.com/sobey/share/240529/09551362/66568674117187e6e77e42b69b6b51c61c480fb20d5ee.jpg" alt="图片" style="margin: 0px; padding: 0px; outline: 0px; vertical-align: bottom; height: auto !important; visibility: visible !important; width: 661px !important;" contentid="cca7bdb866d670251ed68c00db2cb11c"></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;"><strong style="margin: 0px; padding: 0px; outline: 0px;"><br></strong></span></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;"><strong style="margin: 0px; padding: 0px; outline: 0px;">“舆情恐慌”，怕的是小事拖大、因小失大</strong>。复盘以往案例，我们会发现，舆情的发生，相当一部分都是源于某个很小的导火索。比如说，一次普通的政策调整、一场零碎的街头冲突、一起寻常的治安案件，凡此种种，其并不具有显著的“新奇性”“重要性”，但偏偏就是能演变为舆情巨震。正所谓“天有不测风云”，很多基层干部唯恐“片刻放松”疏忽任何一丝苗头而酿成大祸，神经紧绷乃是常态。</span></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;"><br></span></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;"><strong style="margin: 0px; padding: 0px; outline: 0px;">“舆情恐慌”，怕的是小题大做、小过大罚</strong>。按理来说，舆情本是中立的，其所提示的只是关于某个“议题”或曰“话题”讨论热度。然而，在现实中，一些地方一刀切把“舆情”等同于“险情”，生舆情必扑灭、有舆情必检讨、出舆情必整改。在某些时候，舆情应对的负担感，包括而不仅限于开会、写材料、搞汇报的“强负荷”，甚至远大于舆情所产生的实际影响。如此这般，时不时的“小题大做”，基层干部自然疲态尽显。</span></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;"><br></span></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); text-align: center; line-height: 1.75em;"><img class="rich_pages wxw-img succeed-img" width="100%" src="https://storagep9110.sctvcloud.com/sobey/share/240529/09551383/665686741adfe1869dd740aeb6db8bec8e268d89aca2b.jpg" alt="图片" style="margin: 0px; padding: 0px; outline: 0px; vertical-align: bottom; height: auto !important; visibility: visible !important; width: 661px !important;" contentid="39bb02719d72e0ba9855a8176585af6e"></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;"><strong style="margin: 0px; padding: 0px; outline: 0px;"><br></strong></span></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;"><strong style="margin: 0px; padding: 0px; outline: 0px;">“舆情恐慌”，源于历史创伤的疤痕效应。</strong>毋庸讳言，对舆情的忽视、轻视，曾经让一部分地方、一部分人员，付出过沉重代价。前车之鉴不远，吸取教训、避免重蹈覆辙，成为一种系统性共同意志。然而随之而来的结果是，在局部范围内，发生了从舆情失敏到舆情过敏的大翻转。基于“负面记忆”所训练而成的神经反射式的认知与行为模式，往往会带有明显的“悲观化”“夸大化”倾向，舆情所投下的长长的暗影，如黑洞一般，吞噬了太多的人力、精力。</span></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;"><br></span></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;"><strong style="margin: 0px; padding: 0px; outline: 0px;">“舆情恐慌”，源于矫枉过正的无效内卷</strong>。“网络素养不够”“舆情应对能力弱”，一段时间以来，已成为评价基层舆情工作的常用句式。甚至，就连不少基层干部都形成了这种自我认知的刻板印象，心里没底、遇事发慌。为了对冲这种先天不足，“矫枉必须过正”成了一种流行的方法论。于是乎，层层加码、不断加压，随时上报、动辄预警，“狼来了”的“紧急状态”高频上演。在枕戈待旦、风声鹤唳的高压状态中，追求虚幻的“安全感”，“卷”到极致，身心俱疲。</span></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;"><br></span></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;">都云“风波恶”，不敢“等风停”。舆情的风，不知何时何地刮起，不知会掀起何种滔天巨浪。有备无患、以备不测，在局部演绎成了那种须臾不敢松口气的临战状态。很多时候，大家已经分不清是风动、幡动还是心动。一些地方，日复一日的巡检监测、沙盘推演、预案演练、痕迹管理、填表开会，让基层干部望而生畏——“<strong style="margin: 0px; padding: 0px; outline: 0px;">舆情恐慌”各有各的慌，破除“恐慌”急需药方</strong>！</span></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;"><br></span></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); text-align: center; line-height: 1.75em;"><img class="rich_pages wxw-img succeed-img" width="100%" src="https://storagep9110.sctvcloud.com/sobey/share/240529/09551402/6656867425aedf6f57d3dc994e8760b58115f72647e5c.jpg" alt="图片" style="margin: 0px; padding: 0px; outline: 0px; vertical-align: bottom; height: auto !important; visibility: visible !important; width: 661px !important;" contentid="faea51bbf11a02778f94de114898e8ec"></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;"><strong style="margin: 0px; padding: 0px; outline: 0px;"><br></strong></span></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;"><strong style="margin: 0px; padding: 0px; outline: 0px;">破除“舆情恐慌”，要认清传播的混沌性和治理的确定性。</strong>无论信息传播还是舆论场演化，本质上都是一个巨大的混沌系统，其具有偶发性、耦合性、未知性。只有认清了这一基本前提，才能尊重规律，少做些无用功。舆情必然会发生，这并不是“怕什么来什么”，而是现代信息社会、市民公共生活的必然产物。对此，要做好心理建设，要保持平常心。“对策强于预测”，不怕事就能担事。对舆情的应对，谁也做不到“尽在掌握”，治理的确定性，永远是相对的完美。</span></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;"><br></span></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;"><strong style="margin: 0px; padding: 0px; outline: 0px;">破除“舆情恐慌”，要认清信息空间的正态与异态、拟态与实态。</strong>关于何为舆情，或许更适合进行限缩性理解而非扩展性阐述。日常工作中，一部分基层干部，把舆情的内涵和外延泛化。把“几个网友的冷嘲热讽”“话题热搜榜的高位呈现”“专业媒体的正常报道”，都直接视作要“采取措施”的舆情，这显然是模糊了信息社会的正常状态和异常状态。我们知道，网络舆论场，实际上是由媒介、平台和用户共同塑造的一个“拟态环境”。这就要求，舆情工作要区分好拟态与实态，切不可机械地“唯网是从”、入网进圈而脱离群众。</span></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;"><br></span></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;"><strong style="margin: 0px; padding: 0px; outline: 0px;">破除“舆情恐慌”，要认清舆论和公论、舆情与民情</strong>。网络舆论场是依托线上空间所建构的特定时空情境，但它并不是全部的“舆论”，更不必然代表“公论”和全部的民意。众所周知，传播学上有个很经典的“沉默的大多数”理论：在一个行动体中，公开发表意见的总是少数，而大多数人则是沉默的，但大多数沉默的却常常被少数人所“代表”。某些舆情事件中，往往会形成强势一方排山倒海的压倒性声量优势，这构成了阶段性的超强裹挟效应。越是如此，就越是要多些基本盘的整体论视角，要有“以我为主”的动力，通过扎实全面的调查来指导工作，而非总是被动迎合网舆。</span></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;"><br></span></p>
<p style="margin: 0px 8px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 16px; letter-spacing: 0.5px;">“舆情恐慌”，怕事必然误事。<strong style="margin: 0px; padding: 0px; outline: 0px;">如果把舆情看作是网络沙尘暴，那么我们无疑有必要重申那个最基本的道理，也即“治沙不是要消灭沙，治沙要回到沙源地”。</strong>舆情应对，终究是有能力边界的。面对舆情，大可不必如临大敌，而是应该沉下心来，做到就事论事、分类分级，要正视舆情背后所折射的社会问题、履职缺失和民意诉求，要对舆情分而化之地穿透剖解、趋利避害地转化利用，唯有如此，才可走出恐慌、转危为机，让舆情处置工作真正成为现代治理体系能力建设的晴雨表和催化剂。</span></p>
<section style="margin: 0px 8px; padding: 0px; outline: 0px; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); letter-spacing: 0.578px; line-height: 1.75em;"><br></section>
<p style="margin-top: 0px; margin-bottom: 24px; padding: 0px; outline: 0px; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); text-align: center;"><img class="rich_pages wxw-img succeed-img" width="100%" src="https://storagep9110.sctvcloud.com/sobey/share/240529/09551424/665686742fedecc80404a73d7c2361d9f4e3c46f3453b.jpg" alt="图片" style="margin: 0px; padding: 0px; outline: 0px; vertical-align: bottom; height: auto !important; visibility: visible !important; width: 677px !important;" contentid="4ce427ae89c3db99f925ad573f93b9bc"></p>
<section style="margin: 0px 16px; padding: 0px; outline: 0px; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); text-align: right; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; color: rgb(136, 136, 136); letter-spacing: 0.5px; font-size: 15px;">撰文/ 蒋璟璟</span></section>
<section style="margin: 0px 16px; padding: 0px; outline: 0px; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); text-align: right; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; color: rgb(136, 136, 136); letter-spacing: 0.5px; font-size: 15px;">编辑/尚富霞 责编/谢梦 审核/姜明</span></section>
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