成都大调研丨“明星村”出圈，除了文旅还能靠什么？这些村探路→
<section data-role="outer" style="color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); margin: 0px; padding: 0px; outline: 0px; visibility: visible;"><section data-role="outer" style="margin: 0px; padding: 0px; outline: 0px; visibility: visible;"><section style="margin: 0px; padding: 0px; outline: 0px; visibility: visible; line-height: 1.75em;"><section style="display: flex; margin: 10px 0px; padding: 0px; outline: 0px; text-align: center; justify-content: flex-start; flex-flow: row; visibility: visible;"><section style="display: inline-block; margin: 0px; padding: 10px 10px 0px; outline: 0px; width: 677px; vertical-align: top; background-color: rgba(42, 196, 119, 0.31); align-self: flex-start; flex: 0 0 auto; visibility: visible;"><section style="display: flex; margin: 0px 0px 10px; padding: 0px; outline: 0px; text-align: justify; justify-content: flex-start; flex-flow: row; visibility: visible;"><section style="display: inline-block; margin: 0px; padding: 15px 20px; outline: 0px; width: 657px; vertical-align: top; background-color: rgb(255, 255, 255); align-self: flex-start; flex: 0 0 auto; visibility: visible;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em; visibility: visible;"><span style="margin: 0px; padding: 0px; outline: 0px; caret-color: red; visibility: visible;">“明星村”出圈走花路，不靠纯文旅还能靠什么？</span><br></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em; visibility: visible;"><span style="margin: 0px; padding: 0px; outline: 0px; caret-color: red; visibility: visible;"><br></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em; visibility: visible;">在成都，许多乡村正在探索这件事。比如位于成都市郫都区安德街道的安龙村。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em; visibility: visible;"><br></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em; visibility: visible;">近些天，乘着成都世园会即将举办的“东风”，以盆景产业立村的安龙村就小小的出圈了一把。搞展销、做市集、电商直播、技艺比拼……安龙村几乎天天来客不断，参观的、采访的、洽谈的、学艺的，让原本略显小众的盆景文化，掀起了丝丝波澜。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em; visibility: visible;"><br></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em; visibility: visible;">安龙村党总支副书记、郫都区盆景协会副会长、成都安龙小微盆景专业合作社社长高修伦说，希望在未来，人们一提到小微盆景，就能想到安龙村。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;"><br></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em; letter-spacing: 0.578px; text-align: center;"><img class="rich_pages wxw-img js_insertlocalimg succeed-img" src="https://scxrsptstorage.sctvcloud.com/sobey/scxrsptstorage/2024/03/22/65fcfdb94b828909a169ed942fd1706c319c033c1c6c8.onlycompress" alt="图片" style="vertical-align: bottom; border-style: none; margin: 0px; padding: 0px; outline: 0px; height: auto !important; visibility: visible !important; width: 617px !important;" contentid="abbeeff4e8d78b4698d4eed235afdaa7"></p><section data-role="outer" style="margin: 0px; padding: 0px; outline: 0px; letter-spacing: 0.578px;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 12px; color: rgb(136, 136, 136);">安龙村的小微盆景</span></p></section><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;"><br></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;">就如同人们一提到瓷器就联想到景德镇；一提到小商品就联想到义乌一样，当特色产业方向足够“特”、发展足够“硬”，出圈似乎也就不再是梦。乡村亦应如此。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;"><br></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;">近年来，成都、四川，乃至全国各地纷纷涌现出火爆出圈的“网红村”。多数“网红村”爆火出圈，靠的是爆表的“颜值”，新奇有趣的田园体验，和诗与远方的恬淡浪漫。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;"><br></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;">文旅赋能当然是乡村振兴的强大助力，但能单凭发展纯文旅而维持长久活力的村镇并不普遍。一方水土养一方人，“明星村”靠自身发展出圈的秘诀，终究还是四个字——特色产业。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;"><br></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;">《中共成都市委关于加快推进超大城市城乡融合高质量发展的决定》中就提出，要深入推进“一村一品”建设。<span style="margin: 0px; padding: 0px; outline: 0px; color: rgb(136, 136, 136); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 12px; letter-spacing: 0.034em;"></span></p></section></section></section></section></section></section><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em; text-align: center;"><br></p><section style="margin: 0px; padding: 0px; outline: 0px; text-align: center; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; letter-spacing: 1px;">那么</span></section><section style="margin: 0px; padding: 0px; outline: 0px; text-align: center; line-height: 1.75em;"><em style="margin: 0px; padding: 0px; outline: 0px;"><span style="margin: 0px; padding: 0px; outline: 0px; letter-spacing: 1px; color: rgb(120, 172, 254);">如何挖掘适宜本村长远发展的立村特色？</span></em></section><section style="margin: 0px; padding: 0px; outline: 0px; text-align: center; line-height: 1.75em;"><em style="margin: 0px; padding: 0px; outline: 0px;"><span style="margin: 0px; padding: 0px; outline: 0px; letter-spacing: 1px; color: rgb(120, 172, 254);">又如何把握特色、发挥特色</span></em></section><section style="margin: 0px; padding: 0px; outline: 0px; text-align: center; line-height: 1.75em;"><em style="margin: 0px; padding: 0px; outline: 0px;"><span style="margin: 0px; padding: 0px; outline: 0px; letter-spacing: 1px; color: rgb(120, 172, 254);">让特色产业成为乡村有辨识度的名片？</span></em></section><section style="margin: 0px; padding: 0px; outline: 0px; text-align: center; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; letter-spacing: 1px;">对此</span></section><section style="margin: 0px; padding: 0px; outline: 0px; text-align: center; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; cursor: text; color: rgb(0, 0, 0); caret-color: rgb(255, 0, 0); letter-spacing: 1px; font-family: 微软雅黑, "Microsoft YaHei", sans-serif; max-inline-size: 100%; outline: none 0px !important;">成都发布—红星新闻深度报道组记者</span></section><section style="margin: 0px; padding: 0px; outline: 0px; text-align: center; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; letter-spacing: 1px;">前往郫都区安龙村、金堂县龚家村等</span></section><section style="margin: 0px; padding: 0px; outline: 0px; text-align: center; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; letter-spacing: 1px;">积极发展特色产业的乡村</span></section><section style="margin: 0px; padding: 0px; outline: 0px; text-align: center; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; outline: 0px; letter-spacing: 1px;">展开了走访调研</span></section><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;"><br></p><section style="margin: 0px; padding: 0px; outline: 0px; letter-spacing: 1px; line-height: 1.75;"><section style="margin: 3px 0px; padding: 0px; outline: 0px; font-size: 20px; text-align: center;"><section style="display: inline-block; margin: 0px auto; padding: 0px; outline: 0px; border-width: 1px; border-style: solid; border-color: rgb(86, 160, 255); background-color: rgb(86, 160, 255); width: 1.8em; height: 1.8em; line-height: 1.8em; border-radius: 100%; font-size: 17px; color: rgb(255, 255, 255);"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;"><span style="font-weight: bolder; margin: 0px; padding: 0px; outline: 0px;">1</span></p></section></section><section style="display: flex; margin: 10px 0px 0px; padding: 0px; outline: 0px; text-align: center; justify-content: center; flex-flow: row;"><section style="display: inline-block; margin: 0px; padding: 0px; outline: 0px; width: auto; vertical-align: top; background-color: rgb(241, 246, 255); min-width: 10%; flex: 0 0 auto; height: auto; align-self: stretch;"><section style="margin: 0px; padding: 0px; outline: 0px;"><section style="margin: 0px; padding: 0px 20px; outline: 0px; text-align: justify;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em; text-align: center;"><span style="font-weight: bolder; margin: 0px; padding: 0px; outline: 0px;"><span style="margin: 0px; padding: 0px; outline: 0px; color: rgb(120, 172, 254);">在小小的乡村里面挖呀挖呀挖</span></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em; text-align: center;"><span style="font-weight: bolder; margin: 0px; padding: 0px; outline: 0px;"><span style="margin: 0px; padding: 0px; outline: 0px; color: rgb(120, 172, 254);">挖的是特色，掘的是辨识度</span></span></p></section></section></section></section><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;"><br></p><section style="display: flex; margin: 0px; padding: 0px; outline: 0px; text-align: left; justify-content: flex-start; flex-flow: row;"><section style="display: inline-block; margin: 0px; padding: 15px; outline: 0px; width: 677px; vertical-align: top; align-self: flex-start; flex: 0 0 auto; background-color: rgb(241, 246, 255);"><section style="margin: 0px; padding: 0px; outline: 0px; text-align: justify;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: var(--articleFontsize);">“我们也不是没走过弯路。<span style="margin: 0px; padding: 0px; outline: 0px;">”</span>当与记者开启特色产业的话题时，高修伦坦诚地说，民宿餐饮农家乐，村里以前引进了不少。那时期，安龙村探索乡村振兴的路子，也曾想着一股脑儿奔着乡村休闲旅游的主题来干。但如今回过头来看，成效并不明显。</span><br></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: var(--articleFontsize);"><br></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;">反而是村里家家户户丢不下的盆景手艺，成为了安龙村发展的突破口。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;"><br></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;">据史料记载，成都市郫都区的盆景制作已有1700多年历史。其中，郫都区安德街道更是被称作“中国盆景之乡”。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;"><br></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em; text-align: center;"><img class="rich_pages wxw-img js_insertlocalimg succeed-img" src="https://scxrsptstorage.sctvcloud.com/sobey/scxrsptstorage/2024/03/22/65fcfdb95b245bbf10dfccda9c2fc1ef80d4016efac15.onlycompress" alt="图片" style="vertical-align: bottom; border-style: none; margin: 0px; padding: 0px; outline: 0px; height: auto !important; visibility: visible !important; width: 647px !important;" contentid="e214d31163abe852437dfeabfbf40a86"></p><section data-role="outer" style="margin: 0px; padding: 0px; outline: 0px;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 12px; color: rgb(136, 136, 136);">安龙村的小微盆景</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;"><br></p></section><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;">安龙村一直有一批老匠人深耕技艺，制作盆景。但盆景制作周期长，动辄数十年，且价格昂贵，并不属于大众消费品。因而很长一段时间里，盆景虽是安龙村的传承手艺，却并未成为让安龙村走上致富路的产业。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;"><br></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;">转折点出现在电商平台崛起之后。自家经营苗木盆栽的高修伦，在尝试了一段时间的网店经营后，想到了在网上卖盆景。“既然川派盆景大而贵，那我们何不做一些小而实惠的小微盆景呢？<span style="margin: 0px; padding: 0px; outline: 0px;">”</span>当盆景被造于方寸之间后，网上的销路果然打开了。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;"><br></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;">“大盆景不仅价格昂贵，走物流运输更是很大的难题，这在电商时代刚起步的时候，是很大的限制。<span style="margin: 0px; padding: 0px; outline: 0px;">”</span>高修伦说，小微盆景轻巧便携，运输方便，价格亲民，更重要的是，它降低了大众接触盆景文化的门槛。此后，“小微盆景”成为了安龙村的发展定位，村民们纷纷开始投身于小微盆景的制作与销售中来。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;"><br></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;">49户超过110名村民从事小微盆景种植与产销，种植面积超300亩，村民人均可支配收入超过3.58万元，村集体经济超过2600万元……这是安龙村确立了小微盆景的特色产业定位后，现如今实现的发展成果。虽不算大范围出圈，却也在行内小有名气，被称为“中国小微盆景发源地”之一。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;"><br></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;">特有的历史文化传统、特色技艺的传承，加之对当前市场需求的判断和对产品的亲民化改良，使得安龙村挖出了自身的特色，有了明确的定位和方向——把小微盆景作为金字招牌，越擦越亮。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;"><br></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;">但也有许多乡村，本身并没有得天独厚的人文传承和产业基础。又该如何找准自身优势，发展自身特色？</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;"><br></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;">3月春暖，金堂县淮口街道龚家村在群山环抱下，静谧悠然。清风徐来，漫山的油橄榄树翻起片片绿浪。这漫山遍野的油橄榄，就是撬动起当地产业振兴的关键。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;"><br></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em; text-align: center;"><img class="rich_pages wxw-img succeed-img" src="https://scxrsptstorage.sctvcloud.com/sobey/scxrsptstorage/2024/03/22/65fcfdb9657be9a4e19a165f007c4124e76e8d1a5cb48.onlycompress" alt="图片" style="vertical-align: bottom; border-style: none; margin: 0px; padding: 0px; outline: 0px; height: auto !important; visibility: visible !important; width: 647px !important;" contentid="c8f9d5fb254a124bcb2dc7006f2370fe"></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 12px; color: rgb(136, 136, 136);">金堂县西班牙金堂油橄榄综合产业园</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;"><br></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;">龚家村地处龙泉山脉背风坡，干燥少雨，并不利于一般的作物种植。这里曾是贫困村，在并不富饶的土地上找特色，不是易事。但自2016年起一颗油橄榄却为龚家村彻底打开了局面。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;"><br></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;">背风山坡、干燥少雨，是弱点，却也是特点，反而成就了这里独特的“地中海气候”。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;"><br></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;">据成都市金堂县农业农村局相关工作人员介绍，2019年，西班牙王国四川总商会会长曾湧在多地考察比选后，选址金堂县淮口镇，建设了“西班牙金堂油橄榄综合产业园”，并注册四川西中油橄榄有限责任公司，种下第一批从西班牙引进的油橄榄树苗。通过前期严格的品种选育和品种评价试验，兼具生态价值和经济价值的阿贝基娜等油橄榄适生品种，已于2013年起在金堂县逐步规模化推广。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;"><br></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;">龚家村抓住了这个契机。2016年，龚家村选择将抗旱性强、经济效益好的油橄榄种植作为核心产业，成功引入来自“世界橄榄油王国”西班牙的树种。小小树苗，很快扮绿了荒山。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;"><br></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;">选准了路子，找准了特色，龚家村曾经的劣势变成优势，金字招牌也就立起来了。</p></section></section></section></section></section><p style="margin-top: 0px; margin-bottom: 0px; color: rgba(0, 0, 0, 0.9); letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); padding: 0px; outline: 0px; clear: both; min-height: 1em; text-align: center; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;"><br></p>
<section data-role="outer" style="color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); margin: 0px; padding: 0px; outline: 0px;"><section style="margin: 0px; padding: 0px; outline: 0px; letter-spacing: 1px; line-height: 1.75;"><section style="margin: 3px 0px; padding: 0px; outline: 0px; font-size: 20px; text-align: center;"><section style="display: inline-block; margin: 0px auto; padding: 0px; outline: 0px; border-width: 1px; border-style: solid; border-color: rgb(86, 160, 255); background-color: rgb(86, 160, 255); width: 1.8em; height: 1.8em; line-height: 1.8em; border-radius: 100%; font-size: 17px; color: rgb(255, 255, 255);"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;"><span style="font-weight: bolder; margin: 0px; padding: 0px; outline: 0px;">2</span></p></section></section><section style="display: flex; margin: 10px 0px 0px; padding: 0px; outline: 0px; text-align: center; justify-content: center; flex-flow: row;"><section style="display: inline-block; margin: 0px; padding: 0px; outline: 0px; width: auto; vertical-align: top; background-color: rgb(241, 246, 255); min-width: 10%; flex: 0 0 auto; height: auto; align-self: stretch;"><section style="margin: 0px; padding: 0px; outline: 0px;"><section style="margin: 0px; padding: 0px 20px; outline: 0px; text-align: justify;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em; text-align: center;"><span style="font-weight: bolder; margin: 0px; padding: 0px; outline: 0px;"><span style="margin: 0px; padding: 0px; outline: 0px; color: rgb(120, 172, 254);">想让金字招牌立得持久</span></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em; text-align: center;"><span style="font-weight: bolder; margin: 0px; padding: 0px; outline: 0px;"><span style="margin: 0px; padding: 0px; outline: 0px; color: rgb(120, 172, 254);">产业链条就要延得够长</span></span></p></section></section></section></section><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;"><br></p><section style="display: flex; margin: 0px; padding: 0px; outline: 0px; text-align: left; justify-content: flex-start; flex-flow: row;"><section style="display: inline-block; margin: 0px; padding: 15px; outline: 0px; width: 677px; vertical-align: top; align-self: flex-start; flex: 0 0 auto; background-color: rgb(241, 246, 255);"><section style="margin: 0px; padding: 0px; outline: 0px; text-align: justify;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;">当然，优势判别，只是乡村发展特色产业的第一步。真得让金字招牌立起来，立得久，还是要看路怎么走。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;"><br></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;">事实上，安龙村、龚家村等当前依靠特色产业正突出重围的成都乡村，还达不到“明星村”的影响力，也尚未做到真正意义上的“出圈”。但却都在努力深耕都市现代农业，延伸产业链条。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;"><br></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;">安龙村开始发展小微盆景后，一方面，专门在村内搭建起交易平台——安龙村盆景市集。“每个月逢七逢八，市集都会开启。<span style="margin: 0px; padding: 0px; outline: 0px;">”</span>安龙村产业村长李松林告诉记者，市集不设限，除了安龙村的盆景，各地的盆景都可以在此交易。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;"><br></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;">另一方面，“我们用互联网的思维做盆景。<span style="margin: 0px; padding: 0px; outline: 0px;">”</span>去年底，村集体经济与社会企业成立了合资公司，一边收购周边农户现有的小微盆景材料，一边用新技术加速制作，开发出多款适合都市阳台的小微盆景产品，并成立品牌“木言”，设计精美包装，让产品远销上海、北京等地，价格从几十元到几百元不等。“除了电商零售，我们还接到了很多来自企业的伴手礼订单。”</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;"><br></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;">其实李松林并不是安龙村人，他出生在四川南充，大学毕业后安家在北京，从事互联网行业。作为人才被安龙村引进的，有李松林这类能为盆景产业带来新活力的年轻人才，也有来自省内各地的盆景大师、技能人才。“我们欢迎全国各地的盆景人才、产业人才来安龙村。<span style="margin: 0px; padding: 0px; outline: 0px;">”</span>李松林说。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;"><br></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;">3月初，高修伦与李松林花了半个月时间前往全国各地盆景特色村。“一方面考察，寻找差距，另一方面接触更多资源和人才，希望为我们所用。<span style="margin: 0px; padding: 0px; outline: 0px;">”</span>李松林说，而所有的努力，都是希望擦亮安龙村“小微盆景”这块金字招牌。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;"><br></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;">另一端，龚家村也正在注册自己的品牌“龚家造”。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;"><br></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em; text-align: center;"><img class="rich_pages wxw-img js_insertlocalimg succeed-img" src="https://scxrsptstorage.sctvcloud.com/sobey/scxrsptstorage/2024/03/22/65fcfdb97247ac415e63c5a2a37092bfda3fc108a8949.onlycompress" alt="图片" style="vertical-align: bottom; border-style: none; margin: 0px; padding: 0px; outline: 0px; height: auto !important; visibility: visible !important; width: 647px !important;" contentid="057521b3e2ed4148ff40bd29093b02ed"></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 12px; color: rgb(136, 136, 136);">金堂县西班牙金堂油橄榄综合产业园，展厅里展示的各种橄榄油</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;"><br></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;">在龚家村展销中心，多种款式的橄榄油包装精美考究。龚家村村委委员易红梅告诉记者，村里引进了农业公司打造橄榄油加工厂，村集体以买生产设备的方式入股，生产出的产品通过“线上+线下”进行销售，已经远销各地。每年橄榄油生产旺季还能解决村民的就业问题。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;"><br></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;">龚家村油橄榄的产业链还延伸到了乡村旅游。自成都露营风盛行起，龚家山一跃成为“川A”大军的出游新宠。漫山油橄榄的风光，别有一番特色。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;"><br></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;">“等‘龚家造’的品牌注册起来之后，由龚家村油橄榄加工生产出的橄榄油，就会挂我们自己的品牌。<span style="margin: 0px; padding: 0px; outline: 0px;">”</span>易红梅说：“我们要让龚家村真正‘出圈’，让品牌深入人心！”</p></section></section></section></section></section>
<p style="margin-top: 0px; margin-bottom: 0px; color: rgba(0, 0, 0, 0.9); letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); padding: 0px; outline: 0px; clear: both; min-height: 1em; text-align: center; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;"><br></p>
<section data-role="outer" style="color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); margin: 0px; padding: 0px; outline: 0px;"><section style="margin: 0px; padding: 0px; outline: 0px; letter-spacing: 1px; line-height: 1.75;"><section style="margin: 3px 0px; padding: 0px; outline: 0px; font-size: 20px; text-align: center;"><section style="display: inline-block; margin: 0px auto; padding: 0px; outline: 0px; border-width: 1px; border-style: solid; border-color: rgb(86, 160, 255); background-color: rgb(86, 160, 255); width: 1.8em; height: 1.8em; line-height: 1.8em; border-radius: 100%; font-size: 17px; color: rgb(255, 255, 255);"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;"><span style="font-weight: bolder; margin: 0px; padding: 0px; outline: 0px;">3</span></p></section></section><section style="display: flex; margin: 10px 0px 0px; padding: 0px; outline: 0px; text-align: center; justify-content: center; flex-flow: row;"><section style="display: inline-block; margin: 0px; padding: 0px; outline: 0px; width: auto; vertical-align: top; background-color: rgb(241, 246, 255); min-width: 10%; flex: 0 0 auto; height: auto; align-self: stretch;"><section style="margin: 0px; padding: 0px; outline: 0px;"><section style="margin: 0px; padding: 0px 20px; outline: 0px; text-align: justify;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em; text-align: center;"><span style="font-weight: bolder; margin: 0px; padding: 0px; outline: 0px;"><span style="margin: 0px; padding: 0px; outline: 0px; color: rgb(120, 172, 254);">一方水土养一方人</span></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em; text-align: center;"><span style="font-weight: bolder; margin: 0px; padding: 0px; outline: 0px;"><span style="margin: 0px; padding: 0px; outline: 0px; color: rgb(120, 172, 254);">每个乡村都“独一无二”</span></span></p></section></section></section></section><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;"><br></p><section style="display: flex; margin: 0px; padding: 0px; outline: 0px; text-align: left; justify-content: flex-start; flex-flow: row;"><section style="display: inline-block; margin: 0px; padding: 15px; outline: 0px; width: 677px; vertical-align: top; align-self: flex-start; flex: 0 0 auto; background-color: rgb(241, 246, 255);"><section style="margin: 0px; padding: 0px; outline: 0px; text-align: justify;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;"><span style="margin: 0px; padding: 0px; outline: 0px; caret-color: red;">乡村振兴的大棋盘里，产业振兴是重中之重。</span><span style="margin: 0px; padding: 0px; outline: 0px; font-family: mp-quote, -apple-system-font, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;"></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;"><span style="margin: 0px; padding: 0px; outline: 0px; caret-color: red;"><br></span></p><section data-role="outer" style="margin: 0px; padding: 0px; outline: 0px;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;">而作为一个常住人口超过2100万的超大城市，成都的乡村在发展过程中，呈现出农业与文旅融合的发展态势其实是种必然。“在成都，资源有优势，市场有需求，且这种乡村游的需求一直在快速增长。<span style="margin: 0px; padding: 0px; outline: 0px;">”</span>四川省社科院研究员、四川省政府乡村振兴智库首席专家郭晓鸣说。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;"><br></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;">“但现代都市农业并不等同于乡村旅游，而是包含着特色农业多元化、高品质的发展。<span style="margin: 0px; padding: 0px; outline: 0px;">”</span>郭晓鸣认为，成都有着农业发展的禀赋资源，但由于整个区域经济格局的发展变化，成都农业的发展早已面临着土地成本高、人力成本高等问题。成都不可能走传统农业的道路，所以挖掘乡村的特色产业，是十分必要的。而忽略自身特点，一味效仿“网红村”的做法，盲目引入文旅项目寄希望于短周期、高回报，其实并不可取。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;"><br></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em; text-align: center;"><img class="rich_pages wxw-img js_insertlocalimg succeed-img" src="https://scxrsptstorage.sctvcloud.com/sobey/scxrsptstorage/2024/03/22/65fcfdb97da4af97808b1bc7602d26f01073381a58b1f.onlycompress" alt="图片" style="vertical-align: bottom; border-style: none; margin: 0px; padding: 0px; outline: 0px; height: auto !important; visibility: visible !important; width: 647px !important;" contentid="bb488702398b655991d4d486148aed23"></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;"><span style="margin: 0px; padding: 0px; outline: 0px; font-size: 12px; color: rgb(136, 136, 136);">大邑县稻乡渔歌现代农业产业园</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;"><br></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;">从现实情况来看，成都建起了许多的现代农业产业园区，聚焦茶叶、猕猴桃、药材等特色产业。但若以村为范围来观察其特色产业所形成的外部效应、明星效应，“目前还不算很突出。”</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;"><br></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;">在郭晓鸣看来，规模效应本就需要以“规模”作为支撑，规模化才能生出品牌影响力，所以乡镇发展特色产业自然比乡村更容易收获外部效应。但立足乡村，仍有深挖特色、发掘优势的必要。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;"><br></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;">每个乡村都有独一无二的特点，这是激发乡村从传统向现代化转型的切口和动力。就好比安德街道整体发展盆景、苗木产业，但安龙村从“小微盆景”的小切口出发，找到了更加精准的定位，也形成了更加鲜明的特色。有了定位和方向，便有了转型的动力和愿望。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;"><br></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; clear: both; min-height: 1em;">“当然，挖掘特色、判别优势只是第一步，更长的路，还在于延伸产业链，把特色做强。<span style="margin: 0px; padding: 0px; outline: 0px;">”</span>郭晓鸣说，这就涉及到产业发展的路径规划、产业政策、产业平台、产业主体等产业体系的搭建，“直白地说，也就是解决人、地、钱的问题。<span style="margin: 0px; padding: 0px; outline: 0px;">”</span>当形成了综合化的产业支持方式时，特色产业才有兴起的土壤，乡村也才能够慢慢形成自我造血的能力。</p></section></section></section></section></section></section>
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